UBC Student Communications Services
UBC gears this campaign at 3rd and 4th year students, as their least engaged demographic, to connect with them about their future plans. I created detailed illustrations representing 5 feelings students might have, and designs corresponding emails aimed at career preparation and involvement both on and off campus.
I illustrated a set of 5 banners and 5 icons based on the web artwork for a set of resource-based emails, print publications and web/tv campaigns aimed at engaging 3rd and 4th year UBC students with various mentorship and community opportunities to help them explore career and development options once they graduate.